Dodge Scat Pack and Plymouth Rapid Transit System Book

$42.95

Free Shipping Today!

Only 4 left in stock

Description

DODGE SCAT PACK AND PLYMOUTH RAPID TRANSIT SYSTEM:
CHRYSLER’S MUSCLE CAR MARKETING PROGRAMS 1968-1972

1968 was set to be a pivotal year for Dodge as fresh designs debuted on the Coronet and Charger platforms. Short on sales but not on performance, Dodge marketers wanted to initiate a program that would ignite brand awareness while maintaining the performance edge they had on the streets. With “Dodge Fever” in full swing, the Scat Pack was born.

Two years later, Plymouth’s Rapid Transit System followed Dodge’s Scat Pack. Both programs relied heavily on grouping their performance-oriented cars with messages aimed at the under-35 audience. Chrysler incentivized owners to join its “clubs” by offering free merchandise. Plymouth took its show on the road with the Rapid Transit System Caravan featuring prototypes that could be seen at dealerships. The result was one of the most memorable, highly successful marketing campaigns of the muscle car era.

Thorough examinations of the Charger R/T, Coronet R/T, Dart GTS, Super Bee, Daytona, Challenger R/T, Demon 340, Road Runner, GTX, Cuda, Duster 340, and Sport Fury GT will have you itching for a time machine and bellbottom jeans. You will relive the muscle cars, advertisements, and marketing tools employed by Chrysler in this first-ever book published on these Mopar programs by author and historian Jim Schild.

Pages: 192
Size: 8.5 X 11 (inches)
Format: Paperback
Illustrations: 366 color, 25 b/w photos
Publisher: CarTech
ISBN: 9781613253434
Product Code: CT597

 

Chapter 1:  1966–1967: Precursors to the Scat Pack and Rapid Transit System 
The Performance Image Begins
The Charger Arrives
Charger Advertising
Plymouth’s Performance Offering
Plymouth Performance Ad Campaigns
New A-Body Lines
Dodge Dart
Plymouth Valiant and Barracuda

Chapter 2: 1968: Dodge Scat Pack Program
Birth of the Scat Pack
First Scat Pack Show Car: Daroo I
Scat Pack Trademark Battle
Scat Pack Lineup for 1968
1968 Dodge Charger R/T
1968 Dodge Coronet R/T
1968 Dodge Dart GTSport
First Marketing Appearance of the Scat Pack
1968 Dodge Coronet Super Bee
Scat Pack Dealership Advertising

Chapter 3: 1969: Dodge Scat Pack Program
Scat Pack Lineup for 1969
1969 Dodge Charger R/T
1969 Dodge Charger 500
1969 Charger Daytona
1969 Dodge Coronet R/T
1969 Dodge Coronet Super Bee
1969½ Super Bee A12
1969 Dart GTS
1969 Dart Swinger 340

Chapter 4: 1970: The Scat Pack Continues
Dodge Announces Scat City
Scat Pack Lineup for 1970
The Challenger
Charger R/T
1970 Dodge Coronet R/T
1970 Coronet Super Bee
1970 Dodge Challenger
1970 Dodge Challenger R/T
1970 Challenger T/A
1970 Dodge Dart Swinger 340
Winding Down the 1970 Model Year
Chapter 5: 1971: Bold New Designs
Scat Pack Lineup for 1971
1971 Dodge Charger R/T and Super Bee
1971 Dodge Challenger R/T
1971 Dodge Demon 340
The End of the Scat Pack

Chapter 6: 1968–1969: Toward the Plymouth Rapid Transit System
Plymouth Performance for 1968
1969 High-Performance Plymouths
The Slot Car World

Chapter 7: The Rapid Transit System Is Born
1970 Rapid Transit System Lineup
1970 GTX
1970 Plymouth Road Runner and Road Runner Superbird
1970 Plymouth Barracuda
1970 Plymouth `Cuda
1970 Plymouth `Cuda AAR
1970 Plymouth Duster
1970 Fury

Chapter 8: Rapid Transit System for 1971
1971 Model Overview
1971 Road Runner and GTX
1971 `Cuda
1971 Plymouth Duster 340
1971 Sport Fury GT

Chapter 9: Rapid Transit System for 1972
1972 Rapid Transit System Lineup
1972 Road Runner
1972 Plymouth `Cuda
1972 Plymouth Duster 340
The End of the High-Performance Era

Chapter 10:  2014 and Beyond: Scat Pack Version 2.0
The Hemi Returns
2014: Chrysler Markets Directly to the Muscle Car Era
2015 Dodge Scat Pack
2016 Scat Pack Lineup
2017 Scat Pack Program
2018 Scat Pack Program